Our Mission

At ZUMS, we’re all in on one simple idea: our dogs deserve better.

We’re on a mission to create the most carefully crafted dog shampoo possible—one thoughtfully developed formula made with intention, clean ingredients, and real respect for a dog’s skin and coat. Instead of chasing endless variations, we chose to focus on doing one thing exceptionally well.

Every ingredient is selected for a reason. Every decision is made with care. From how it cleans to how it feels to how it supports long-term skin comfort, nothing is accidental.

We believe dogs aren’t just pets—they’re family, adventure partners, emotional support systems, and the best friends we’ll ever have. That belief guides everything we do, because the best possible friend deserves the best possible product.

And we’re committed to earning that trust—one carefully crafted bottle at a time.

Our Story

ZUMS didn’t start with a trend report or a shelf gap. It started with a simple frustration: too many dog shampoos promised a lot, but felt careless once you actually looked at what was inside the bottle.

As dog people, we read labels. We asked questions. We wondered why products made for the beings we trust most with our homes—and our couches—were often packed with harsh cleansers, unnecessary additives, or vague claims that didn’t mean much at all.

So we decided to build the kind of dog shampoo we wished existed.

One that’s carefully crafted, not rushed. Clean, but still effective. Gentle on skin, tough on dirt, and thoughtfully designed down to the smallest detail—from formulation to feel to finish.

ZUMS is the result of that obsession. Countless ingredient reviews. Formula testing. Refining, simplifying, and rethinking what a “premium” dog shampoo should actually be. Not louder. Not trendier. Just better.

We’re not here to reinvent dogs. We’re here to respect them.

Because when it comes to our best friends, “good enough” never really is.

This is ZUMS. Carefully crafted for the ones who give us everything—and ask for nothing in return.

Meet Our Chief Quality Inspector

This is Chili, our chihuahua.

She doesn’t review ingredient lists, sit in formulation meetings, or care about timelines—but somehow, every decision we make leads back to her.

Small in size, big in personality, and not exactly forgiving when something doesn’t feel right. Bath time made that very clear. Sensitive skin, a tiny frame, and zero patience for anything uncomfortable quickly became our reality check.

So whenever we had to choose—simpler or better, faster or more thoughtful—we pictured her. If it wouldn’t feel right for a chihuahua like Chili, it wasn’t right for ZUMS.

She keeps us honest. She keeps us grounded.

And she’s why we didn’t cut corners.

Made for Chili. Trusted for yours.

Tiny Dog. Very High Standards.

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