Vet-Safe Formula
Plant-Based Cleansers
200+ 5-Star Reviews
pH Balanced for Dogs
THE SCIENCE BEHIND THE SOOTHE
Healthy skin starts beneath the coat. Here's how ZUMS works at the skin level to stop itching at the source.

Your dog's skin barrier is a protective layer that locks in moisture and keeps allergens, bacteria and irritants out. When this barrier is compromised by harsh shampoos, allergens or over-bathing, it leads to dryness, inflammation and persistent itching.
Colloidal Oatmeal and Glycerin work together to replenish lipids in the skin barrier, restoring its ability to retain moisture. Jojoba Oil mimics the skin's natural sebum to reinforce the outer layer without clogging follicles.
Panthenol (Pro-Vitamin B5) and Hydrolyzed Phytokeratin penetrate each hair shaft to repair structural damage and strengthen the coat from within. The result: a visibly healthier, shinier coat that resists future irritation.
Most dogs show visible relief in just 2–3 washes. Here's what to expect.
Before First Wash

Itchy & Inflamed
Constant scratching, flaky skin, and hot spots — clear signs of allergic reaction.
After 1st Wash

Redness Reduced
Calming botanicals get to work — redness visibly subsides after the first wash.
After 2nd Wash

Noticeably less scratching
Itch visibly reduced. Dog can be more comfortable and settled.
After 3rd Wash

Coat Restored
Coat is soft, shiny, and thick again. Skin feels softer, coat looks healthier
Join 10,000+ dogs who've made the switch
Shop ZUMS Shampoo
Every ingredient is chosen to soothe irritated skin, stop the itch cycle, and leave your dog's coat healthy and soft.
The gold standard for itchy dog skin. Forms a protective barrier that locks in moisture, calms redness, and provides immediate relief from itching and irritation.
Mimics the skin's natural sebum to deeply moisturize the coat without clogging pores. Restores suppleness to dry, flaky skin and adds lasting shine.
Penetrates deep into each hair shaft to strengthen and repair damaged fur. Reduces shedding caused by dry, itchy skin and dramatically improves coat softness.
A powerful botanical anti-inflammatory that reduces redness and soothes hot spots and allergy-triggered irritation. Gentle enough for the most sensitive skin.
A natural humectant that draws moisture from the air directly into the skin. Keeps skin hydrated between baths to prevent the dry, flaky cycles that cause itching.
A gentle, plant-derived cleanser that effectively removes allergens, dirt and irritants from the coat without stripping the skin's natural protective oils.
Aqua (Water), Sodium Cocoyl Isethionate, Sodium Lauroamphoacetate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Cocoyl Glutamate, Coco-Glucoside, Sodium Lauryl Glucoside Carboxylate, Lauryl Glucoside, Glycerin, Colloidal Oatmeal, Panthenol, Acrylates Copolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Hydrolyzed Phytokeratin, Caprylhydroxamic Acid, Calendula Officinalis Extract, Glyceryl Oleate, Glyceryl Caprylate, Sodium PCA
Join thousands of dog owners who finally found relief for their itchy pups.
4.9
200+ Verified Reviews
My golden retriever has been scratching non-stop for months. After just two washes with ZUMS I could see a massive difference. His coat is softer and he's finally sleeping through the night without waking up to scratch. Total game changer.
Sarah M.
Verified Buyer
Golden Retriever Owner · Texas
Our vet suggested a colloidal oatmeal shampoo for our bulldog's skin allergies and specifically mentioned ZUMS. After a month of weekly washes the hot spots are nearly gone and his skin is no longer red and flaky. Incredible results.
James R.
Verified Buyer
English Bulldog Owner · Florida
I've tried at least 6 different shampoos for my rescue pup who has really sensitive skin. ZUMS is the only one that actually soothes her. Her coat is shiny and the scratching has dropped dramatically. We are never switching.
Emily K.
Verified Buyer
Rescue Dog Mom · Oregon
Everything you need to know about ZUMS for itchy, sensitive skin.
ZUMS is formulated with Colloidal Oatmeal and Calendula Extract, two clinically recognized ingredients for soothing itchy, irritated dog skin. They work together to reduce inflammation, calm the itch response, and restore the skin's protective moisture barrier, providing both immediate and lasting relief.
Yes. Every ingredient in ZUMS is selected to be hypoallergenic and gentle. We avoid harsh sulfates, parabens, artificial fragrances, and dyes that commonly trigger allergic reactions in sensitive dogs. The formula is pH-balanced specifically for canine skin.
For dogs experiencing active itching or irritation, we recommend 1-2 washes per week until the skin calms down. Once your dog's skin has improved, monthly washing is sufficient for maintenance. Avoid over-bathing, as this can strip natural skin oils.
ZUMS is gentle enough for puppies over 8 weeks of age. The plant-derived cleansers and natural ingredients are safe for young, developing skin. Always keep shampoo away from eyes and rinse thoroughly.
This can happen when shampoos strip the skin's natural oils, leaving it more vulnerable to irritation. ZUMS is specifically formulated to cleanse without stripping — Glycerin, Jojoba Oil, and Panthenol actively replenish moisture during the wash.
Yes. Calendula Extract and Colloidal Oatmeal both have anti-inflammatory properties that help soothe hot spots and reduce the skin's inflammatory response. For severe hot spots, consult your vet alongside using ZUMS.
Most dog owners report a visible improvement in their dog's scratching behavior and coat condition after just 2-3 washes. Full skin restoration typically takes 2-4 weeks of regular use.
Your cart is currently empty.